At The Well

Strategy, Brand Design, Web Design | Designer

At The Well, a Jewish women’s wellness organization, came to us to elevate their brand at a turning point for their strategy. The sophisticated new brand will help engage their growing community as the organization’s offerings and audience evolve.

We built out the new brand across a range of materials: from new email and social templates, to a printed Hebrew calendar, to fully reskinning At The Well’s existing website. We also created the beginnings of an extensive icon library with a distinct “gold thread” illustration style.